Servest wanted to make their food promotions for the education sector more fun and engaging. The solution for the primary sector was to make the food which is being promoted as the character itself. Simply adding facial features and limbs in a stylised way made the whole promotion fun to look at. The typography was also carefully chosen to appeal to small children.

The second category of educational promotion was to target secondary school children and the college students. Because of the wide scope of the audience, I had to come up with a solution that would appeal to both groups. The result was to use the food image and dress it up with various elements which would lift the promotion and make it more vibrant and energetic.